Factors to Consider When Upgrading Your Business Signage

You probably know how important signage is to promote your business. Signs are a powerful marketing tool to attract new customers to your business. But is your current signage working for you? Consider these factors to decide if it’s time to upgrade your business signs.

Visibility: Is your custom outdoor sign visible to passersby walking or driving down the street? If your building signage isn’t clearly visible, you have a big problem! You can’t attract customers to your business if they don’t know where you’re located. Large and attention-grabbing custom outdoor signs are they key to finding new customers and promoting brand awareness.

Well-Maintained: The quality of your building signage reflects your company. If your corporate signs look worn and poor quality, passersby will think that your business also offers poor quality products or services. Properly installed, attractive, and maintained corporate signage will feel more inviting to potential customers, and will reflect better on your overall business.

Location: You can create the best custom sign in the world, but it needs to be installed in the right location for it to work for your business. Your custom sign needs to be at the right location and height to attract the attention of passersby. You should also make sure your sign won’t be concealed by leafy trees or bushes if you install your sign in the late fall or winter.

Information: When creating building signage like lobby signs, make sure your sign contains the information that people need. For example, on your lobby sign you might want to include the names of people who work in the building, along with their office and phone numbers.

If you need building signage and custom outdoor signs for your business, contact SSK Signs. The experts at SSK Signs will help you create the best sign for your business and install it for you. Explore our selection of business signs and contact us for a free quote.